The job market is experiencing a shortage of Salesforce developer personnel. With so many companies moving to Salesforce , there is a need for consultants, administrators and developers. Salesforce is a customer relationship management (CRM) system. In fact, it is a suite of CRM products that offers a myriad of capabilities. Be it the sales team, customer support, marketing, or client relationship management; this platform offers strong capabilities for many business functions.
What does Salesforce do for the sales department?
Contact and pipeline management helps generate leads, identify opportunities, interact with partners and assess competitors. There is provision to integrate with Microsoft Outlook and several other mail clients. It helps sync contact information with mail client functionality, offering enhanced manage-ability.
Salesforce for marketing
The Professional Edition of this CRM software suite, allows the development of marketing campaigns. Marketing teams can track these campaigns, measure their success, email prospects, identify sources of revenue etc. The Web-to-Lead functionality sends inquiries to sales representatives urging them to follow-up lead sources.
Salesforce as a management tool
The reporting facilities, visual dashboards, sales forecasting feature and integration with other suites, makes management use this tool in a holistic and comprehensive way. An industrial training on this CRM suite is essential for those looking to enter Salesforce management consultant roles in Fortune 500 companies.
What do Salesforce developers do?
Salesforce development personnel customize the CRM suite. They align the software to meet business requirements. They combine several modules in the suite to achieve a single unit capable of handling the company’s requirements. This suite is an agglomeration of many modules such as Service Cloud, Marketing Cloud, Chatter, Work, and Sales Cloud.
Given the complexity of the suite and its modules, customization and functional consulting is a specialized skill. It requires solid training and knowledge which aspirants can gain from a reputed training institute. Being a niche area, a job as a Salesforce developer is rewarding and satisfying.