Salesforce Marketing Cloud Training

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  • Course Content
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Best opportunity to learn from highly skilled Marketing Cloud professionals! Multisoft Systems, a reputed training and certification company, is engaged in providing Salesforce Marketing Cloud Training by certified Salesforce professionals. Our trainers will help you in gaining industry-oriented skills to improve your career prospects. Our offered course will help you in getting various Marketing Cloud Certifications by Salesforce after completing this course.

Throughout this course, you will learn the techniques of building relational data models, building complex email automation, creating reports of email tracking data, using email application sending methods, and building email marketing campaigns with the use of various tools within Email Studio? You will be ready to begin executing marketing campaigns through Email Studio and become an expert in creating marketing campaigns through the Salesforce Marketing platform. Gook your seat today!

Salesforce Marketing Cloud Course Objective
  • How to build relational data models?
  • How to build email marketing campaigns by utilizing the various tools within Email Studio?
  • How to build complex email automation?
  • How to send emails with the use of email application sending methods?
  • How to create reports of email tracking data?
Salesforce Marketing Cloud Online Training
  • Recorded Videos After Training
  • Digital Learning Material
  • Course Completion Certificate
  • 24x7 After Training Support
Salesforce Marketing Cloud Target Audience
  • Admins and Consultants who are intended to learn Marketing Cloud features
Salesforce Marketing Cloud Course Prerequisites
  • Multisoft Systems will provide you with a training completion certificate after completing the Salesforce Marketing Cloud Training.
Salesforce Marketing Cloud Course Certification
  • Multisoft Systems will provide you with a training completion certificate after completing the Salesforce Marketing Cloud Training.

Salesforce Marketing Cloud Course Content

Module 1 - Data

  • Data Overview
  • Lists: What is a Subscriber?
  • Lists: How to Create Attributes
  • Lists: How to Create a List
  • Lists: How to Add Subscribers to a List
  • Lists: What are the Profile and Subscription Centers?
  • Data Extensions: What is a Data Extension?
  • Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
  • Data Extensions: How to Create a Data Extension
  • Data Extensions: How to Import Data into a Data Extension
  • Contact Builder Overview

Module 2 - Content

  • Content Builder Overview
  • Uploading Assets into Content Builder
  • Content Blocks: How to Create Static Content Blocks
  • Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
  • Content Blocks: How to Add Links to Content
  • Templates: What a Template is and the Various Ways to Create One
  • Templates: How to Create a Template with Locked Content
  • Template: How to Specify Specific Content to be placed in a Content Area in a Template
  • Email: How to Create an Email from a Template
  • Email: How to Add Multiple Content Blocks to a Single Content Area
  • Email: How to Add a Button Content Block

Module 3 - Testing

  • Content Detective
  • Validation
  • Preview
  • Test Send
  • Approvals

Module 4 - Sending

  • Send Flow
  • User-Initiated Email
  • A/B Testing
  • Bounce Mail Management
  • Global, Master, and List-Level Unsubscribes

Module 5 - Analyze Your Results

  • Tracking Data
  • Standard Reports
  • Automating Reports

Module 6 - Segmentation

  • Drag-and-Drop Segmentation
  • How to Create Random and Filtered Segments
  • How to Create Segments Using Measures
  • Refreshing Data
  • Query Activity
  • Audience Builder Overview

Module 7 - Automation

  • Data Activities: Data Extract
  • Data Activities: Import
  • Data Activities: File Transfer
  • Refresh Activities: Filter Activity; Query Activity
  • Email Automation: Overview of Email Automation Tools
  • Email Automation: Welcome Series using Journey Builder
  • Email Automation: Triggered Email
  • Email Automation: Welcome Series Using Automation Studio

Module 8 - Customer Journeys

  • Describe why customer journeys are important
  • Define the customer journey
  • Identify how to create 1:1 customer journeys

Module 9 - Marketing Cloud

  • Define the Marketing Cloud
  • Log in to the Marketing Cloud

Module 10 - Contact Builder

  • Define Contact Builder
  • Describe and use the various tools in Contact Builder
  • Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

Module 11 - Journey Builder

  • Define Journey Builder
  • Define an Interaction
  • Build an Interaction
  • Build an Interaction
  • Create an Entry Event
  • Utilize various Journey Builder activities

Module 12 - Monitoring and Optimizing

  • Set a goal
  • Test the Interaction
  • Review metrics
  • Create a new version of an Interaction

Module 13 - AMPscripts

  • Functions and Overview on AMPscripts
  • AMPscripts Used Cases

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