Adobe Analytics Training

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Instructor-Led Training Parameters

Course Highlights

  • Instructor-led Online Training
  • Project Based Learning
  • Certified & Experienced Trainers
  • Course Completion Certificate
  • Lifetime e-Learning Access
  • 24x7 After Training Support

Instructor-led Training Live Online Classes

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Adobe Analytics Training Course Overview

Unlock your potential with Multisoft Systems. Enroll in our Adobe Analytics training course and master the data analysis tools essential for business success. Transform your career today! By the end of this course, participants will be proficient in using Adobe Analytics to make data-driven decisions and optimize their digital marketing efforts.

Adobe Analytics is a powerful tool that provides real-time analytics and detailed segmentation across all your marketing channels. Multisoft Systems offers a comprehensive training course that covers all aspects of Adobe Analytics, from basics to advanced features. The course is designed for marketers, analysts, and other professionals who want to gain deep insights into their audience's behavior and optimize their digital marketing efforts.

Throughout the course, participants will learn how to collect, analyze, and interpret data from various sources, create and interpret reports, and use advanced features like calculated metrics and segments. They will also understand how to configure Analytics settings, set up marketing channels, and use real-time reporting. Hands-on exercises and practical examples will be provided to ensure participants can apply what they've learned in real-world situations.

Adobe Analytics Course Objective
  • Use digital analytics to make informed business decisions Identify real and hidden business needs
  • Explain the concepts of personas and customer journey
  • Contrast the concepts of Behavior/Acquisition/Conversion List testing benefits and define Multivariate testing
Adobe Analytics Online Training
  • Recorded Videos After Training
  • Digital Learning Material
  • Course Completion Certificate
  • 24x7 After Training Support
Target Audience
  • Software programmers
  • Graduates who are looking to make a career in Adobe Data Analysts
  • Marketing Analysts E-commerce Professionals
Adobe Analytics Course Prerequisites
  • The pre-requisites for the Adobe Analytics training course by Multisoft Systems are:
  • Understanding of Digital Marketing: Having a fundamental understanding of digital marketing concepts such as SEO, SEM, PPC, and social media marketing will be helpful.
  • Familiarity with Web Analytics: A basic understanding of web analytics concepts such as page views, sessions, bounce rate, etc., will be beneficial.
Adobe Analytics Course Certification
  • Multisoft Systems provides a globally recognized training certificate after successful completion of Adobe Analytics certification course.

Adobe Analytics Training Course Content

Module 1: Web analytics 101

  • Introduction to online marketing
  • Overview of different marketing channels

Module 2: Metrics in Details and Metrics for Different Verticals

  • Traffic metrics – Page views, visits, Unique visitors
  • Engagement metrics – Time on page, Bounce rate, exit rate
  • Session time out criteria
  • Bounce rate criteria and reasons
  • Conversion metrics – Revenue, orders, Form submissions, Conversion rate
  • Calculated metrics
  • Page views per visit, Average order value
  • Form completion rate, Form success rate
  • Deep into retail metrics and derivations.

Module 3: Deep dive into Metrics for Different Areas of the Website

  • Searches, Null search rate, Search click through rate, Search relevancy
  • Cart conversion rate, Checkout conversion rate, Checkout errors
  • Evaluating marketing campaigns – Metrics framework for marketing campaigns.
  • Mobile app analytics – Metric differences.
  • List of depth calculated metrics.

Module 4: Overview of Other Tools within Adobe Analytics

  • Adobe data warehouse
  • Report builder
  • Activity map
  • Adhoc analysis
  • Analytics workspace

Module 5: Into the Analytics tool: Reporting and Analytics

  • Understanding the reporting structure – Data dimension, Data dimension elements and metrics
  • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
  • Bookmarking, Downloading and scheduling reports
  • Building and automating dashboards
  • Configuring alerts – based on availability in the account.

Module 6: Segmentation and Calculated Metrics in Adobe Analytics

  • Containers in calculated metrics (excluding functions)
  • Overview of segmentation
  • Conditions within segments – Sequential, Union, intersection
  • Segment stacking and merging segments
  • Using segments in a metric
  • Types of containers in the segment – Hit, Visit, Visitor

Module 7: Report Suite's

  • Concept of Multi suite tagging, roll up report suites
  • Virtual report suites

Module 8: Debugging for both Desktop and Mobile

  • Decoding / parsing the image request
  • Beacon anatomy
  • Mobile app testing
  • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles

Module 9: Variables and Events (predefined / custom)

  • Traffic variables (props)
  • Listing, participation, Pathing
  • Conversion variables (eVars)
  • Tracking code, allocation, expiry in eVars
  • Merchandising syntax, Binding in eVars (Optional)
  • Finding methods (for all) and product finding methods (only for retail)
  • Conversion classifications, Classification hierarchies
  • Success events – pre-defined and custom success events
  • Types of events and event serialization; Participation
  • List variables

Module 10: Marketing Channel Processing Rules

  • Marketing channel manager
  • Marketing channel processing rules
  • Marketing channel costs (Optional)
  • Marketing channel classifications (Last touch channel details)
  • MC expiration

Module 11: Other Admin Related Topics

  • Processing rules (correlating custom variables into variables)
  • Internal URL filters
  • Customizing calendar and menus
  • User management (Creating, maintaining user accounts and groups)
  • Classification importer (SAINT classifications)
  • Classification rule builder (using regular expressions)
  • Data connectors (Purpose and overview)

Module 12: Tagging the site using Launch - Advanced DTM

  • Modified architecture flow diagram with DTM/ Launch in place
  • Data layer concept
  • Tagging the pages with the embed code
  • Property creation and configuration
  • Tool configuration within the property
  • Configuring the data elements
  • Page load rules
  • Event-based rules
  • Direct call rules


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Free Adobe Analytics Training Assessment

This assessment tests understanding of course content through MCQ and short answers, analytical thinking, problem-solving abilities, and effective communication of ideas. Some Multisoft Assessment Features :

  • User-friendly interface for easy navigation
  • Secure login and authentication measures to protect data
  • Automated scoring and grading to save time
  • Time limits and countdown timers to manage duration.
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Adobe Analytics Corporate Training

Employee training and development programs are essential to the success of businesses worldwide. With our best-in-class corporate trainings you can enhance employee productivity and increase efficiency of your organization. Created by global subject matter experts, we offer highest quality content that are tailored to match your company’s learning goals and budget.

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Customized Training

Be it schedule, duration or course material, you can entirely customize the trainings depending on the learning requirements


Be it schedule, duration or course material, you can entirely customize the trainings depending on the learning requirements

360º Learning Solution

Be it schedule, duration or course material, you can entirely customize the trainings depending on the learning requirements

Learning Assessment

Be it schedule, duration or course material, you can entirely customize the trainings depending on the learning requirements

Certification Training Achievements: Recognizing Professional Expertise

Multisoft Systems is the “one-top learning platform” for everyone. Get trained with certified industry experts and receive a globally-recognized training certificate. Some Multisoft Training Certificate Features :

  • Globally recognized certificate
  • Course ID & Course Name
  • Certificate with Date of Issuance
  • Name and Digital Signature of the Awardee
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Adobe Analytics Training FAQ's

While a background in marketing or analytics is helpful, it is not mandatory. The course is designed to be accessible to participants with varying levels of knowledge and experience.

Yes, Multisoft Systems provides a course completion certificate after successfully completing the Adobe Analytics training course.

Yes, the course is suitable for beginners as it covers the basics of Adobe Analytics before moving on to more advanced topics.

Yes, the Adobe Analytics training course by Multisoft Systems includes hands-on exercises and practical examples to ensure participants can apply what they've learned in real-world situations.

Participants will need access to Adobe Analytics. Multisoft Systems provide a trial version or guide you on how to get access.

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