Master the power of open-source analytics with Matomo Training by Multisoft Systems. This course helps you collect, analyze, and interpret website data efficiently. Learn to manage user tracking, set up dashboards, and generate performance insights. Build your expertise in privacy-friendly analytics and become a certified Matomo professional.
Matomo Training by Multisoft Systems is designed for professionals and digital marketers who want to gain expertise in one of the most powerful open-source web analytics platforms. This training program provides a comprehensive understanding of how to track, measure, and analyze user interactions across websites while maintaining complete data ownership and privacy compliance. Participants will learn how to set up and configure Matomo, manage tracking codes, use tag managers, generate actionable reports, and integrate the tool with websites and CMS platforms. Through a hands-on, project-based learning approach, trainees gain practical experience in understanding website performance metrics, conversion optimization, and audience segmentation. The course also covers goal setting, eCommerce tracking, heatmaps, session recordings, and GDPR compliance—making it ideal for analytics professionals, SEO experts, and data-driven marketers.
By the end of this training, learners will be able to implement advanced analytics strategies, interpret data to improve business decisions, and maintain privacy-first tracking environments. Whether you are transitioning from Google Analytics or starting fresh with Matomo, this program equips you with all the essential tools to monitor and enhance digital performance effectively. Enroll today and become a certified Matomo analytics professional with Multisoft Systems.