1. The Social Media Mix
- Introduction
- What is SMM
- Different SMM Channels
- Understanding the Benefits of SMM
- Understanding the Cons of Social Media
- Segmenting Your B2C Market
- Social Media marketing policy
- Protecting Your Brand
- Minding your social media P's & Q's
- Snipping Ugly URL's
2. Blogging
- Determining Whether you need a Blog
- Determining your Lofty or not so lofty goals
- Creating Your 1st Blog Post
- Setting Up a new Blog with Blogger
- Creating a Blog Post with BloggerAdding Links Images & Videos
- Hosting Your Blog with Word press
- Discovering the Fine Art of Blogging
3. Twitter
- Introduction to Twitter
- Creating a Twitter Account
- Setting Up your Twitter Page
- Getting Your Feet Wet on Twitter
- Twitter Vocabulary
- Posting A Tweet
- Finding people on Twitter
- Following people on Twitter
- Protecting and unprotecting your Tweets
- About public and protected Tweets
- Approving or denying follower requests
- Types of Tweets
- Hashtags on Twitter
- Using the Discover tab
- Twitter limits
- Tweet Strategy for Your Business
- Searching on Twitter Tweeple
- Searching for Twitter activity for your type of business
- Tweeting Like a Pro
- Catching on to Twitter lingo
- Starting Your Twitter Campaign
- Becoming a Resource for Your Twibe
- Twitter Rules of Etiquette (Twittiquette)
- Giving and Getting Recommendations on Follow Friday
- Tweeting from Your Desktop
- Tweeting from Your Phone or iPod touch
- Twitter Browser Plug-Ins, Extensions, and Interesting Web Sites
- Marketing on Twitter via Peashoot
- Using Twitter with Other Social Media Marketing
- Getting Goodies from Twitter
- Measuring Twitter Metrics
4. Facebook
- What is Facebook?
- Setting Up a Personal Facebook Account
- Setting Up a Facebook Page for Your Business
- Tweaking Your Facebook
- Business Page
- Getting Around on Facebook
- Finding People to Like Your Business Page
- Using a Page Badge to Promote Your Business Page
- Chatting on Facebook
- Using Facebook Features
- Using SEO to Get Your Facebook Business Page Noticed
- Using Facebook As a Marketing Tool
- How to Make Ads/ promote your Page
- Creating a Facebook group
- Creating a Facebook Event
- Using Facebook Tools and Applications
- Adding your blog to Facebook
- Analyzing Facebook Metrics
5. LinkedIn
- What is LinkedIn
- Advantages of LinkedIn
- LinkedIn Demographics
- Your Network and Degrees of Connection
- Setting Up a LinkedIn Account
- Recommendation
- LinkedIn Nuts and Bolts
- LinkedIn Features
- LinkedIn Groups
- Maximizing LinkedIn
- Posting Job Ads
- Company Page
- Business Account
- Measuring Your Results
- Advertise With LinkedIn
6. YouTube
- YouTube -Why this, Value of You Tube Displaying Advertising, Where Ads run in YT
- YouTube ad formats & media purchase options
- Bidding strategies for auction-based campaigns on YouTube
- Setting up an Auction-Based vs Reservation campaign
- Location & Language Targeting
- Reserved media placements on YouTube
- Planning and implementing a brand channel
- New device targeting and bidding settings for video campaigns
- Bulk uploads for your video campaign
- Google tools to help generate creative for YouTube
- Display ad builder
- Concept of True View
- True View in-display and in-search ads for YouTube
- Ads for reservation buy
7. Instagram
- Creating an Account
- Getting Familiar with Instagram
- Find Instagrammers to Follow
- Account Settings
- Sharing to Social Networks
- Photo Taking, Editing and Sharing
- Video on Instagram
- Instagram Direct
- Instagram on the Web
- Instagram for Bussiness
- Find Customers on Instagram
- Share Brand Photos to Facebook
- Using Instagram Brand Assets
- Instagram PR Guidelines
- Host a Photo Campaign
- Create a Location Page
- Get Started With the Insta gram API
- Send Photos From Your App to Instagram
8. Pinterest
- Creating an Account
- Getting Familiar with Pinterest
- Account Settings
- Sharing to Social Networks
- Photo Taking, Editing and Sharing