Social Media Marketing Certification

7254 Learners

Social Media, a platform that changed the face of business these days, launching the products on the internet has become a custom. Social Media Marketing courses are designed to insight the candidates about the futuristic consequences of adopting Social Marketing. The training is structured to impart training from introduction of Social Media to creating a set-up on Twitter, LinkedIN, YouTube, Facebook, Pinterest and more.

Here the candidates would learn:

How to integrate the social media marketing strategies with common digital marketing strategies to achieve the potential of the business goals and brand growth.
To create unique ad formats for highly effective brand-specific marketing.
Executing social media campaigns as well as marketing strategy across all channels.

Target audience

PR Professionals
Brand Managers
Social Media Marketers
Digital Marketing Professionals
Entrepreneurs – Small & Large business owners
Students looking to get into the digital marketing industry

Prerequisites

There is no specific skill set required for Social Media Marketing training as this is a beginner’s level training.

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Here the candidates would learn:

How to integrate the social media marketing strategies with common digital marketing strategies to achieve the potential of the business goals and brand growth.
To create unique ad formats for highly effective brand-specific marketing.
Executing social media campaigns as well as marketing strategy across all channels.

Target audience

PR Professionals
Brand Managers
Social Media Marketers
Digital Marketing Professionals
Entrepreneurs – Small & Large business owners
Students looking to get into the digital marketing industry

Prerequisites

There is no specific skill set required for Social Media Marketing training as this is a beginner’s level training.

Social Media Marketing Certification Course Content

The Social Media Mix
Blogging
Twitter
Facebook
LinkedIn
YouTube
Instagram
Pinterest

1. The Social Media Mix

Introduction
What is SMM
Different SMM Channels
Understanding the Benefits of SMM
Understanding the Cons of Social Media
Segmenting Your B2C Market
Social Media marketing policy
Protecting Your Brand
Minding your social media P's & Q's
Snipping Ugly URL's

2. Blogging

Determining Whether you need a Blog
Determining your Lofty or not so lofty goals
Creating Your 1st Blog Post
Setting Up a new Blog with Blogger
Creating a Blog Post with BloggerAdding Links Images & Videos
Hosting Your Blog with Word press
Discovering the Fine Art of Blogging

3. Twitter

Introduction to Twitter
Creating a Twitter Account
Setting Up your Twitter Page
Getting Your Feet Wet on Twitter
Twitter Vocabulary
Posting A Tweet
Finding people on Twitter
Following people on Twitter
Protecting and unprotecting your Tweets
About public and protected Tweets
Approving or denying follower requests
Types of Tweets
Hashtags on Twitter
Using the Discover tab
Twitter limits
Tweet Strategy for Your Business
Searching on Twitter Tweeple
Searching for Twitter activity for your type of business
Tweeting Like a Pro
Catching on to Twitter lingo
Starting Your Twitter Campaign
Becoming a Resource for Your Twibe
Twitter Rules of Etiquette (Twittiquette)
Giving and Getting Recommendations on Follow Friday
Tweeting from Your Desktop
Tweeting from Your Phone or iPod touch
Twitter Browser Plug-Ins, Extensions, and Interesting Web Sites
Marketing on Twitter via Peashoot
Using Twitter with Other Social Media Marketing
Getting Goodies from Twitter
Measuring Twitter Metrics

4. Facebook

What is Facebook?
Setting Up a Personal Facebook Account
Setting Up a Facebook Page for Your Business
Tweaking Your Facebook
Business Page
Getting Around on Facebook
Finding People to Like Your Business Page
Using a Page Badge to Promote Your Business Page
Chatting on Facebook
Using Facebook Features
Using SEO to Get Your Facebook Business Page Noticed
Using Facebook As a Marketing Tool
How to Make Ads/ promote your Page
Creating a Facebook group
Creating a Facebook Event
Using Facebook Tools and Applications
Adding your blog to Facebook
Analyzing Facebook Metrics

5. LinkedIn

What is LinkedIn
Advantages of LinkedIn
LinkedIn Demographics
Your Network and Degrees of Connection
Setting Up a LinkedIn Account
Recommendation
LinkedIn Nuts and Bolts
LinkedIn Features
LinkedIn Groups
Maximizing LinkedIn
Posting Job Ads
Company Page
Business Account
Measuring Your Results
Advertise With LinkedIn

6. YouTube

YouTube -Why this, Value of You Tube Displaying Advertising, Where Ads run in YT
YouTube ad formats & media purchase options
Bidding strategies for auction-based campaigns on YouTube
Setting up an Auction-Based vs Reservation campaign
Location & Language Targeting
Reserved media placements on YouTube
Planning and implementing a brand channel
New device targeting and bidding settings for video campaigns
Bulk uploads for your video campaign
Google tools to help generate creative for YouTube
Display ad builder
Concept of True View
True View in-display and in-search ads for YouTube
Ads for reservation buy

7. Instagram

Creating an Account
Getting Familiar with Instagram
Find Instagrammers to Follow
Account Settings
Sharing to Social Networks
Photo Taking, Editing and Sharing
Video on Instagram
Instagram Direct
Instagram on the Web
Instagram for Bussiness
Find Customers on Instagram
Share Brand Photos to Facebook
Using Instagram Brand Assets
Instagram PR Guidelines
Host a Photo Campaign
Create a Location Page
Get Started With the Insta gram API
Send Photos From Your App to Instagram

8. Pinterest

Creating an Account
Getting Familiar with Pinterest
Account Settings
Sharing to Social Networks
Photo Taking, Editing and Sharing

Learning Partner

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Social Media Marketing Certification Course Certificate

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Multisoft Training Certificate Features :

Globally recognized certificate with complete name of the candidate
Course ID & Course Name
Certificate with Date of Issuance
Name and Digital Signature of the Awardee

Social Media Marketing Corporate Training & Certification Program

Employee training and development programs are essential to the success of businesses worldwide. With our best-in-class corporate trainings you can enhance employee productivity and increase efficiency of your organization. Created by global subject matter experts, we offer highest quality content that are tailored to match your company’s learning goals and budget.

Customized Training

Be it schedule, duration or course material, you can entirely customize the trainings depending on the learning requirements of your workforce. You can even choose a trainer from our team of certified industry experts.

Expert Mentors

Get trained from our team of highly skilled and certified trainers, who are officially accredited professionals with relevant industry experience and adept in providing the knowledge and skills required to be successful.

360º Learning Solution

Engage your employees with our all-inclusive learning platform. Avail benefits of 24/7 access to the learning management system, industry-certified mentors, assessments & mock tests, real-time learning and more.

Learning Assessment

Check test score and performance with our skills analysis tools. Our detail scoreboard displays scores, areas of strength, detailed answer of questions and more for each employee.

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