Search Engine Marketing Certification Training

7254 Learners

Google AdWords is one of the most important channels of SEM, which helps in advertising the campaign on the Search Engine. The training provides proficiency on website SEO tactics as well as implementing the tricks and techniques of leveraging the PPC strategies for campaigning the company URL on each of the major PPC search engines. Moreover, Search engine marketing training enables Google AdWords, building paid advertising campaigns, tracking, and a lot more along with the understanding on Remarketing the brand on the internet and its benefits.

The Search Engine Marketing Certification Course throws light on:

Understanding what Search Engine Marketing is?
How to managing campaign performance
Understanding the Keyword bidding
How to deploy Google Analytics and implement the Webmaster tools
Knowledge of the advanced SEM concepts and implementing it efficiently
How to implement the SEM intelligence dealing with live projects and understand the requirements of the industry

Target audience

SEO, Project and SEM managers and executives
Candidates looking forward to make their career in digital marketing field and develop their understanding on implementation for making the URL rank better join the Search Engines.

Prerequisites

The candidates should be aware of the basics of SEO, if they are planning to join Search Engine Marketing training course.

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The Search Engine Marketing Certification Course throws light on:

Understanding what Search Engine Marketing is?
How to managing campaign performance
Understanding the Keyword bidding
How to deploy Google Analytics and implement the Webmaster tools
Knowledge of the advanced SEM concepts and implementing it efficiently
How to implement the SEM intelligence dealing with live projects and understand the requirements of the industry

Target audience

SEO, Project and SEM managers and executives
Candidates looking forward to make their career in digital marketing field and develop their understanding on implementation for making the URL rank better join the Search Engines.

Prerequisites

The candidates should be aware of the basics of SEO, if they are planning to join Search Engine Marketing training course.

Search Engine Marketing Certification Training Course Content

An Overview of the Google AdWords
About AdWords Algorithm
The Search Campaign Creation
Performance Tracking /Conversion
The Search Campaign Optimization
Display the Campaign Creation
Display the Campaign Optimization
The Remarketing Techniques

1. An Overview of the Google AdWords

An Introduction to the Inorganic Search results
- Google AdWords and the PPC advertising
- Microsoft Adventure (Bing and Yahoo)
- How to set an Account in Google AdWords
- Structure of An AdWords Account
- Working with Campaigns
- About the AdGroups
- Keywords
- Ads
Advertising Campaign Types
- Display
- Search
Shopping and Video
Comparison between Search and Display Campaign

2. About AdWords Algorithm

Understanding of how the AdWords rank Ads?
Description of AdWords Algorithm(Adrank)
The Quality score
Importance of the Quality Score
CTR
Importance of CTR
About Bids

3. The Search Campaign Creation

Search campaigns and its Types including Standard
Dynamic Search
All features and Product Listing Google Merchant Centre
How to create your very First Search Campaign
Campaign Settings
Know the Location Targeting and its Types
Bidding the Strategy (CPC)
Types of Bidding Strategy
Manual
Auto
Strategies for the Advanced Level Bidding
Enhance the CPC
CPA
Flexible Bid Strategy
Know the Advantages and disadvantages of Bid strategies
Learn About the Ad-extensions and its Types
Add Ad-extensions in Campaign
AdGroups Creation using tools
Keywords
Finding appropriate keywords
Add Keywords in AdGroup
Keyword Planner Tool
Different types of f Keywords-Boards
Exact
Phrase
Synonym negative
Know About the Advantages and Disadvantages of Keywords
Ads Creation
Ad metrics
Display the URL
Destination URL
How to Write an Ad Copy

4. Performance Tracking /Conversion

Understanding the use of Conversion Tracking
Way to set up the Conversion Tracking
Track Code in the website
Verifying Conversion statistics

5. The Search Campaign Optimization

Optimizing the campaigns through AdCopies
The CTR
Ways to increase the CTR
The Quality Score and how to increase it
Significance of Negative Keyword
Evaluating the Campaign statistics
Conversion Report in Optimization
Optimizing the Keywords
Ways to reduce OPC
Analyze the Performance of the competitors
Analyzing the performance of your competitors
Identify the Fraud Clicks

6. Display the Campaign Creation

About the Display Campaigns
The features and Mobile Application
How to Increase the engagement through Remarketing
Comparison between the Display and the Search Campaign Settings
Performing the campaign settings
Scheduling the Google Ad
Google Ad Delivery
Placement of the Ads
Creating various AdGroups
Using the display planner tool
Researching for the relevant websites for ads placement
Creating the text ads
Creating banner ads by using tools
Upload the banner ads

7. Display the Campaign Optimization

8. The Remarketing Techniques

Remarketing: an overview
What is a campaign setup?
The Remarketing List Creation
Creating the Advanced level Lists

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Search Engine Marketing Certification Training Course Certificate

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Search Engine Marketing Corporate Training & Certification Program

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