- An Overview of the Google AdWords
- About AdWords Algorithm
- The Search Campaign Creation
- Performance Tracking /Conversion
- The Search Campaign Optimization
- Display the Campaign Creation
- Display the Campaign Optimization
- The Remarketing Techniques
1. An Overview of the Google AdWords
- An Introduction to the Inorganic Search results
- Google AdWords and the PPC advertising
- Microsoft Adventure (Bing and Yahoo)
- How to set an Account in Google AdWords
- Structure of An AdWords Account
- Working with Campaigns
- About the AdGroups
- Keywords
- Ads
- Advertising Campaign Types
- Display
- Search
- Shopping and Video
- Comparison between Search and Display Campaign
2. About AdWords Algorithm
- Understanding of how the AdWords rank Ads?
- Description of AdWords Algorithm(Adrank)
- The Quality score
- Importance of the Quality Score
- CTR
- Importance of CTR
- About Bids
3. The Search Campaign Creation
- Search campaigns and its Types including Standard
- Dynamic Search
- All features and Product Listing Google Merchant Centre
- How to create your very First Search Campaign
- Campaign Settings
- Know the Location Targeting and its Types
- Bidding the Strategy (CPC)
- Types of Bidding Strategy
- Manual
- Auto
- Strategies for the Advanced Level Bidding
- Enhance the CPC
- CPA
- Flexible Bid Strategy
- Know the Advantages and disadvantages of Bid strategies
- Learn About the Ad-extensions and its Types
- Add Ad-extensions in Campaign
- AdGroups Creation using tools
- Keywords
- Finding appropriate keywords
- Add Keywords in AdGroup
- Keyword Planner Tool
- Different types of f Keywords-Boards
- Exact
- Phrase
- Synonym negative
- Know About the Advantages and Disadvantages of Keywords
- Ads Creation
- Ad metrics
- Display the URL
- Destination URL
- How to Write an Ad Copy
4. Performance Tracking /Conversion
- Understanding the use of Conversion Tracking
- Way to set up the Conversion Tracking
- Track Code in the website
- Verifying Conversion statistics
5. The Search Campaign Optimization
- Optimizing the campaigns through AdCopies
- The CTR
- Ways to increase the CTR
- The Quality Score and how to increase it
- Significance of Negative Keyword
- Evaluating the Campaign statistics
- Conversion Report in Optimization
- Optimizing the Keywords
- Ways to reduce OPC
- Analyze the Performance of the competitors
- Analyzing the performance of your competitors
- Identify the Fraud Clicks
6. Display the Campaign Creation
- About the Display Campaigns
- The features and Mobile Application
- How to Increase the engagement through Remarketing
- Comparison between the Display and the Search Campaign Settings
- Performing the campaign settings
- Scheduling the Google Ad
- Google Ad Delivery
- Placement of the Ads
- Creating various AdGroups
- Using the display planner tool
- Researching for the relevant websites for ads placement
- Creating the text ads
- Creating banner ads by using tools
- Upload the banner ads
7. Display the Campaign Optimization
8. The Remarketing Techniques
- Remarketing: an overview
- What is a campaign setup?
- The Remarketing List Creation
- Creating the Advanced level Lists