Salesforce Marketing Cloud Training

• How to build relational data models?
• How to build email marketing campaigns by utilizing the various tools within Email Studio?
• How to build complex email automation?
• How to send emails with the use of email application sending methods?
• How to create reports of email tracking data?

• Recorded Videos After Training
• Digital Learning Material
• Course Completion Certificate
• 24x7 After Training Support

• Admins and Consultants who are intended to learn Marketing Cloud features

• Multisoft Systems will provide you with a training completion certificate after completing the Salesforce Marketing Cloud Training.

• Multisoft Systems will provide you with a training completion certificate after completing the Salesforce Marketing Cloud Training.

Module 1 - Data

• Data Overview
• Lists: What is a Subscriber?
• Lists: How to Create Attributes
• Lists: How to Create a List
• Lists: How to Add Subscribers to a List
• Lists: What are the Profile and Subscription Centers?
• Data Extensions: What is a Data Extension?
• Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
• Data Extensions: How to Create a Data Extension
• Data Extensions: How to Import Data into a Data Extension
• Contact Builder Overview

Module 2 - Content

• Content Builder Overview
• Uploading Assets into Content Builder
• Content Blocks: How to Create Static Content Blocks
• Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
• Content Blocks: How to Add Links to Content
• Templates: What a Template is and the Various Ways to Create One
• Templates: How to Create a Template with Locked Content
• Template: How to Specify Specific Content to be placed in a Content Area in a Template
• Email: How to Create an Email from a Template
• Email: How to Add Multiple Content Blocks to a Single Content Area
• Email: How to Add a Button Content Block

Module 3 - Testing

• Content Detective
• Validation
• Preview
• Test Send
• Approvals

Module 4 - Sending

• Send Flow
• User-Initiated Email
• A/B Testing
• Bounce Mail Management
• Global, Master, and List-Level Unsubscribes

Module 5 - Analyze Your Results

• Tracking Data
• Standard Reports
• Automating Reports

Module 6 - Segmentation

• Drag-and-Drop Segmentation
• How to Create Random and Filtered Segments
• How to Create Segments Using Measures
• Refreshing Data
• Query Activity
• Audience Builder Overview

Module 7 - Automation

• Data Activities: Data Extract
• Data Activities: Import
• Data Activities: File Transfer
• Refresh Activities: Filter Activity; Query Activity
• Email Automation: Overview of Email Automation Tools
• Email Automation: Welcome Series using Journey Builder
• Email Automation: Triggered Email
• Email Automation: Welcome Series Using Automation Studio

Module 8 - Customer Journeys

• Describe why customer journeys are important
• Define the customer journey
• Identify how to create 1:1 customer journeys

Module 9 - Marketing Cloud

• Define the Marketing Cloud
• Log in to the Marketing Cloud

Module 10 - Contact Builder

• Define Contact Builder
• Describe and use the various tools in Contact Builder
• Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

Module 11 - Journey Builder

• Define Journey Builder
• Define an Interaction
• Build an Interaction
• Build an Interaction
• Create an Entry Event
• Utilize various Journey Builder activities

Module 12 - Monitoring and Optimizing

• Set a goal
• Test the Interaction
• Review metrics
• Create a new version of an Interaction

Module 13 - AMPscripts

• Functions and Overview on AMPscripts
• AMPscripts Used Cases