Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support
CRM systems for marketing track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct mail. These systems track clicks, responses, leads and deals.
CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents. CRM software can also be used to identify and reward loyal customers over a period of time.
SAP S/4HANA Customer Relationship Management (CRM) Training by Multisoft Systems is designed to help professionals master customer-centric business processes using SAP S/4HANA. This course focuses on managing customer interactions, sales processes, service operations, and marketing strategies within an integrated ERP environment.
The training begins with the fundamentals of CRM in SAP S/4HANA, including business partner management, customer master data, and organizational structures. Participants will learn how to manage leads, opportunities, quotations, and sales orders while gaining insights into customer lifecycle management. The course also covers service management processes such as service requests, contracts, and complaint handling.
Advanced modules include integration with SAP modules like Sales and Distribution (SD), Marketing, and Customer Service, along with analytics and reporting capabilities. Learners will explore how real-time data and automation enhance customer experience and improve business decision-making.
Delivered by experienced trainers, this program emphasizes practical scenarios, system navigation, and hands-on exercises. By the end of the training, participants will be capable of implementing and managing CRM processes in SAP S/4HANA, making them valuable assets in sales, customer service, and business operations roles.