SAP Marketing Cloud Training

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  • Course Content
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The SAP Marketing Cloud Training is designed to provide an overall understanding of SAP Marketing Cloud that supports different marketing processes. Multisoft Systems is committed to providing hands-on exercises that are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.

This SAP Training is, however, ideal for Trainers, Developers, Developer Consultants, Business Analysts, Solution Architects, Technology Consultants, Application Consultants, and Business Process Architects. Go for this course if you want to showcase the underlying technical concepts and provide information on the methods of enhancing the standard functionalities! At Multisoft, the SAP-certified trainers will help you to learn the business scenarios of SAP Marketing Cloud solution with interactive discussions that are featured with real-life examples. This credible classroom training company is blessed with advanced classrooms and a well-connected location.

In its successful completion, you will learn:
  • Understand SAP Cloud Platform and required tools
  • Explore SAP HANA Cloud Platform (HCP), Integration Service
  • Understand HCI Editions and Architecture, and Eclipse Tools
  • Understand SAP HCP Integration Service Architecture and Connectivity
  • Use SAP HCI Integration Patterns
  • Understand Routing and Message Transformers
Target audience
  • Trainers
  • Developers
  • Business Analysts
  • Application Consultants
  • Developer Consultants
  • Business Process Architects
  • Solution Architects
  • Technology Consultants
  • The aspirants of SAP Marketing Cloud Training are not supposed to carry any formal set of prerequisites. But yes, they will find it easy to complete this course after going through HA100 SAP HANA Introduction, CLD100 Cloud for SAP, and CLD900 SAP HANA Cloud Platform – Integration Service Overview.

Module 1 – Onboarding and Getting Started

  • Introduction
  • Architecture
  • User Provisioning
  • Business Roles and Authorizations
  • Implementation Steps

Module 2 – Dynamic Customer Profiling

  • Overview and Key Capabilities
  • Data Model
  • Merging Logic
  • Best Practices for Data Sources
  • Extensibility
  • Custom Fields and Custom Logic
  • Hands-on Exercise

Module 3 – Segmentation

  • Overview and Key Capabilities
  • Target Groups
  • Segmentation Configuration
  • Creating Segmentation Profiles and Objects
  • Extensibility in Segmentation
  • Custom Fields, Custom Objects and Custom Views
  • Target Groups Configuration
  • Hands-on Exercise

Module 4 – Scores

  • Scores Overview
  • Architecture and Components
  • Rule-Based Scores
  • Extensibility of Rule-Based Scores
  • Hands-on Exercise

Module 5 – Scores (continued)

  • Predictive Scores
  • Creating a Model Fit
  • Success Reporting
  • Extensibility of Predictive Scores
  • Hands-on Exercise

Module 6 – Campaigns

  • Campaigns Overview
  • Campaign Types
  • Content Studio Features
  • Marketing Permissions
  • Suppression Rules
  • Extensibility
  • Marketing Areas in Campaign Execution
  • Integration
  • Hands-on Exercise

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